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Training on Marketing and Compliance to Food Standards for Micro Small and Medium-size Enterprises (MSMEs)

This training was conducted by Sokoine University Graduate Entrepreneurs Cooperative (SUGECO) in collaboration with Tanzania Horticultural Association (TAHA) and was sponsored by Trademark East Africa (TMEA) for MSMEs in different Agribusiness Value Chains.

The training was conducted at SUGECO Headquarters-Morogoro as well as onsite in Arusha, the Coastal, Dar es Salaam, Tanga, and Kilimanjaro Regions. It was attended by 30 MSMEs and the majority of the trainees were primary food producers and processors in different value chains such as horticulture, cereals, apiary, nuts, oils, and spices.

The main objective of conducting this training was to build MSMEs’ capacities in Compliance with Standards and Access to Markets in Tanzania and to increase the adoption of Food Management Systems such as Good Hygiene Practices (GHPs), Good Handling Practices (also called GHPs), or Good Manufacturing Practices (GMPs), and Hazard Analysis Critical Control Points (HACCP) among MSMEs involved in the food business. It also targeted to create a transformative mindset toward Entrepreneurship and Good Business Management, Financial Literacy, Marketing, Business Ideation, and Market Intelligence. Technical Expert from the Tanzania Bureau of Standards (TBS), and Regional Trade Officer (RTO) also joined hands with SUGECO in facilitating the Training.